计算传播网 http://computational-communication.com





Big data is like teenage sex:

Everyone talks about it, nobody really knows how to do it,

everyone thinks everyone else is doing it, so everyone claims they are doing it.

--Dan Ariely of Duke University

Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, capture, data curation , search, sharing , storage, transfer, visualization, and information privacy . (WIKIPEDIA)


2006: AWS EC2 (cloud-based computing clusters)

Tools in the Ecosystem: "Hadoop" and Map/Reduce




Google article on MapReduce by Dean and Ghemawat, 2004

The nightmare that is to find out a way to split the data

  • word count
  • network?

An alternative to Hadoop, Spark with Python

把系统与算法结合,设计大规模分布式的机器学习算法与系统,使得机器学习算法可以在多处理器和多机器的集群环境下作业,处理更大量级的数据。 这方面较为知名的系统包括:

  • 加州大学伯克利分校的Spark
  • 谷歌的TensorFlow
  • 华盛顿大学的Dato GraphLab
  • 卡内基梅陇大学的Petuum
  • 微软的DMTK系统

Giant Data Sets Are Around

In [7]:
from IPython.display import display_html, HTML
HTML('<iframe src=http://ccc.nju.edu.cn/newsmap/ width=1000 height=500></iframe>')
# the webpage we would like to crawl


Big Data and whole data are not the same. Without taking into account the sample of a data set, the size of the data set is meaningless. For example, a researcher may seek to understand the topical frequency of tweets, yet if Twitter removes all tweets that contain problematic words or content – such as references to pornography or spam – from the stream, the topical frequency would be inaccurate. Regardless of the number of tweets, it is not a representative sample as the data is skewed from the beginning.

d. boyd and K. Crawford, "Critical Questions for Big Data"

Information, Communication & Society Volume 15, Issue 5, 2012 http://www.tandfonline.com/doi/abs/10.1080/1369118X.2012.678878

Google Flu Trends: The Limits of Big Data (NYT)

Lazer, David, Ryan Kennedy, Gary King, and Alessandro Vespignani. 2014. “The Parable of Google Flu: Traps in Big Data Analysis.” Science 343 (14 March): 1203-1205.

The first lesson of Web-scale learning is to use available large-scale data rather than hoping for annotated data that isn’t available. For instance, we find that useful semantic relationships can be automatically learned from the statistics of search queries and the corresponding results-- or from the accumulated evidence of Web-based text patterns and formatted tables-- in both cases without needing any manually annotated data.

Halevy, Norvig, Pereira

Type A: Analysis

  • making sense of data
    • very similar to a statistician

Type B: Builders

  • mainly interested in using data in production.
    • strong coders and may be trained software engineers.

Everyone should learn Python

Everyone should learn some SQL.


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