Lazarsfeld, Paul F. 1949. “The American Soldier—An Expository Review.”Public Opinion Quarterly 13 (3):377—404.
美国士兵研究起源于二战，美国陆军部对参战的60万士兵进行了调查，毫无疑问这一定花费了很多纳税人的钱。拉杂斯菲尔德“声称”他们发现来自农村的士兵更快乐。这是为什么呢？
事实上，拉杂斯菲尔德告诉读者，他们的发现恰好与之相反：来自城市的士兵更快乐！ 这又是为什么呢？
所以这个发现也是显而易见的！于是问题就来了：当每个答案以及与它们的对立的答案从常识的角度都看上去如此明显，那么我们对于“显而易见”（obviousness)的理解肯定出了问题。
托勒密：地球处于宇宙中心
Richard Feynman, which is titled The Character of Physical Law – Part 1 The Law of Gravitation http://v.youku.com/v_show/id_XNzc4Mjk1NjA=.html
We live life in the network
Lazer et al (2009) Compuational social science. Science. V323. 6 Feb 2009
Complex networks have been studied extensively owing to their relevance to many real systems such as the world-wide web, the Internet, energy landscapes and biological and social networks. Song et al (2005)
Network science supplies a mathematical structure of the social phenomenon.
D. Watts, A twenty-first century science. Nature 445, 489 (2007).
If handled appropriately, data about Internet-based communication and interactivity could revolutionize our understanding of collective human behaviour.
很少有人会认为社会科学会成为21世纪科学的中心
网站记录（Website Logs）与基于互联网的实验（Web-based experiments）
- 互联网公司与研究者的合作Wu & Zhang (2011) Accelerating growth and size-dependent distribution of human online activities. PhysRevE.84.026113
“Nature reported that Google flu trends (GFT) was predicting more than double the proportion of doctor visits for influenza-like illness (ILI) than the Centers for Disease Control and Prevention (CDC), which bases its estimates on surveillance reports from laboratories across the United States (1, 2).”
Lazer et al. (2014) The parable of Google Flu Traps in big data analysis. Science