Time series data records successive measurements of the same variable.
Spatial data structures, which are used in mapping and location analytics, are more complex and varied than rectangular data structures.
Graph (or network) data structures are used to represent physical, social, and abstract relationships.
When the categories can be associated with a numeric value, this gives an average value based on a category’s probability of occurrence.
A marketer for a new cloud technology, for example, offers two levels of service, one priced at \$300 per month and another at \$50 permonth. The marketer offers free webinars to generate leads, and the firm figures that 5% of the attendees will sign up for the \$300 service, 15% for the \$50 service, and 80% will not sign up for anything.
Subtract the mean and divide by the standard deviation. ### z-score
The result of standardizing an individual data point.
A normal distribution with mean = 0 and standard deviation = 1.
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