Report type "AD_PERFORMANCE_REPORT" contains the following fields:
- CallOnlyPhoneNumber (String)
- ImageAdUrl (String)
- PolicySummary (AdGroupAdPolicySummary)
- AccountCurrencyCode (String)
- AccountDescriptiveName (String)
- AccountTimeZone (String)
- ActiveViewCpm (Money)
- ActiveViewCtr (Double)
- ActiveViewImpressions (Long)
- ActiveViewMeasurability (Double)
- ActiveViewMeasurableCost (Money)
- ActiveViewMeasurableImpressions (Long)
- ActiveViewViewability (Double)
- AdGroupId (Long)
- AdGroupName (String)
- AdGroupStatus (AdGroupStatus)
:= [UNKNOWN, ENABLED, PAUSED, REMOVED]
- AdNetworkType1 (AdNetworkType1)
:= [UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH]
- AdNetworkType2 (AdNetworkType2)
:= [UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH]
- AdType (Type)
:= [DEPRECATED_AD, IMAGE_AD, PRODUCT_AD, TEMPLATE_AD, TEXT_AD, THIRD_PARTY_REDIRECT_AD, DYNAMIC_SEARCH_AD, CALL_ONLY_AD, EXPANDED_TEXT_AD, RESPONSIVE_DISPLAY_AD, SHOWCASE_AD, EXPANDED_DYNAMIC_SEARCH_AD, UNKNOWN]
- AllConversionRate (Double)
- AllConversions (Double)
- AllConversionValue (Double)
- AverageCost (Money)
- AverageCpc (Money)
- AverageCpe (Double)
- AverageCpm (Money)
- AverageCpv (Double)
- AveragePageviews (Double)
- AveragePosition (Double)
- AverageTimeOnSite (Double)
- BaseAdGroupId (Long)
- BaseCampaignId (Long)
- BounceRate (Double)
- BusinessName (String)
- CampaignId (Long)
- CampaignName (String)
- CampaignStatus (CampaignStatus)
:= [UNKNOWN, ENABLED, PAUSED, REMOVED]
- ClickAssistedConversions (Long)
- ClickAssistedConversionsOverLastClickConversions (Double)
- ClickAssistedConversionValue (Double)
- Clicks (Long)
- ClickType (ClickType)
:= [URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, APP_DEEPLINK, TABLE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, UNKNOWN]
- CombinedApprovalStatus (PolicyApprovalStatus)
:= [UNKNOWN, APPROVED, APPROVED_LIMITED, ELIGIBLE, UNDER_REVIEW, DISAPPROVED, SITE_SUSPENDED]
- ConversionCategoryName (String)
- ConversionRate (Double)
- Conversions (Double)
- ConversionTrackerId (Long)
- ConversionTypeName (String)
- ConversionValue (Double)
- Cost (Money)
- CostPerAllConversion (Money)
- CostPerConversion (Money)
- CostPerCurrentModelAttributedConversion (Double)
- CreativeDestinationUrl (String)
- CreativeFinalAppUrls (List)
- CreativeFinalMobileUrls (List)
- CreativeFinalUrls (List)
- CreativeTrackingUrlTemplate (String)
- CreativeUrlCustomParameters (CustomParameters)
- CriterionId (Long)
- CriterionType (ApiCriterionType)
:= [UNKNOWN, AD_SCHEDULE, AGE_RANGE, APP_PAYMENT_MODEL, CARRIER, CONTENT_LABEL, CUSTOM_AFFINITY, GENDER, LOCATION_GROUPS, IP_BLOCK, KEYWORD, LANGUAGE, LOCATION, MOBILE_APPLICATION, MOBILE_APP_CATEGORY, MOBILE_DEVICE, OPERATING_SYSTEM_VERSION, PARENT, PLACEMENT, PLATFORM, PREFERRED_CONTENT, PRODUCT_PARTITION, PRODUCT_SCOPE, PROXIMITY, USER_INTEREST, USER_LIST, VERTICAL, WEBPAGE, YOUTUBE_CHANNEL, YOUTUBE_VIDEO, CUSTOM_IN_MARKET]
- CrossDeviceConversions (Double)
- Ctr (Double)
- CurrentModelAttributedConversions (Double)
- CurrentModelAttributedConversionValue (Double)
- CustomerDescriptiveName (String)
- Date (Date)
- DayOfWeek (DayOfWeek)
:= [MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY]
- Description (String)
- Description1 (String)
- Description2 (String)
- Device (DeviceType)
:= [UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET]
- DevicePreference (Long)
- DisplayUrl (String)
- EngagementRate (Double)
- Engagements (Long)
- EnhancedDisplayCreativeLogoImageMediaId (Long)
- EnhancedDisplayCreativeMarketingImageMediaId (Long)
- ExternalConversionSource (ExternalConversionSource)
:= [UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION]
- ExternalCustomerId (Long)
- GmailForwards (Long)
- GmailSaves (Long)
- GmailSecondaryClicks (Long)
- Headline (String)
- HeadlinePart1 (String)
- HeadlinePart2 (String)
- Id (Long)
- ImageCreativeImageHeight (Integer)
- ImageCreativeImageWidth (Integer)
- ImageCreativeMimeType (Integer)
- ImageCreativeName (String)
- ImpressionAssistedConversions (Long)
- ImpressionAssistedConversionsOverLastClickConversions (Double)
- ImpressionAssistedConversionValue (Double)
- Impressions (Long)
- InteractionRate (Double)
- Interactions (Long)
- InteractionTypes (EnumSet)
- IsNegative (Enum)
:= [TRUE, FALSE]
- LabelIds (List)
- Labels (List)
- LongHeadline (String)
- Month (String)
- MonthOfYear (MonthOfYear)
:= [JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER]
- Path1 (String)
- Path2 (String)
- PercentNewVisitors (Double)
- Quarter (String)
- ShortHeadline (String)
- Slot (Slot)
:= [SearchRhs, SearchTop, SearchOther, Content, AfsTop, AfsOther, Unknown]
- Status (Status)
:= [ENABLED, PAUSED, DISABLED]
- ValuePerAllConversion (Double)
- ValuePerConversion (Double)
- ValuePerCurrentModelAttributedConversion (Double)
- VideoQuartile100Rate (Double)
- VideoQuartile25Rate (Double)
- VideoQuartile50Rate (Double)
- VideoQuartile75Rate (Double)
- VideoViewRate (Double)
- VideoViews (Long)
- ViewThroughConversions (Long)
- Week (String)
- Year (Integer)